Yesterday I heard the announcement that a new downtown business association has formed and that they want the Oldtown area of Salinas to be called the Salinas City Center instead. Now, I found the KION article on this a little bit confusing because it’s not clear if the Oldtown Salinas Association had simply been renamed, or if they had closed it to start something brand new, or even if some new association started and was like F*** THE OLD ONE!
I read another article in the Californian that stated that the business owners voted to get rid of the old association and have started this new one because they didn’t like the world “OLD.” So that kind of cleared things up, even though I resent old being thought of as a negative.
The new association is hoping to continue the endless revitalization project by adding apartments, grocery stores, event spaces, and new businesses of course. Personally, it just sounds like a really fancy way of saying that they hope to start gentrifying the neighborhood – which can be good one one hand and scary on another. I’m a big scaredy cat who finds change a little frightening in general so trust me when I say I TOTALLY GET the apprehension around stuff like this. With a grocery store and lots of events going on it could be fun to live in the downtown area, but I imagine their target market wont actually be people who live and grew up in Salinas. I think it will be interesting to see how it plays out.
They probably would have more luck just trying to call it downtown. I mean, Salinas City Center sounds like a building – right? I think they are going to have a hard time changing the Oldtown reference. It’s been oldtown FOREVER, but we’ll see how it goes. Who knows, maybe within the next few years I’ll be telling you something is located at the Salinas City Center vrs. Oldtown?
I am excited about all the new businesses going into Old- I mean Salinas City Center – lol.
The more stuff that there is to do down there the better it is for our city as a whole…and of course more opportunities to find great stuff to share on the blog. So I’ll see you guys down there, whatever it happens to be called!
Ps – You can go and like their new Facebook page to see all the stuff they are working on.